Best practices for university professors in 2014

Best practices for university professors in 2014The year is ending, so it’s a good time to revisit our development roadmap as professors and researchers, and not lose the rhythm and blur our ultimate goal. Now you know that my philosophy is a balance in academic activities and a continuous effort.

As best practices for university professors in 2014 I suggest the following ones, which are those that I currently have in mind for my development, but they are open of course to other practices to be completed, depending on your academic stage.


1. Keep preparing your classes thoroughly. Analyze the feedback / evaluation from students.

2. Improve your presentation and class management skills. Use further the case method and the involvement of students at class and during the course.

3. Develop new content for seminars and courses to keep building your personal brand and keep learning.

4. Search and be open to new job opportunities. It’ll also help you to focus in the key skills required by universities.


5. Collaborate in research projects with others, if possible from different universities and countries.

6. Take care of your research project pipeline. Have projects in different stages: new ideas; research in process; and articles pending to be reviewed and submitted to journals.

– In 2014, publish 1 paper in a journal indexed in JCR (Thomson Reuters); 1 indexed in EBSCO/Scopus or the like; and 1 indexed in a regional or specialized field database.

– Go identifying journals that best fits your articles. Try Gaudeamus – The academic network for publishing in journals.

7. Disseminate your published papers periodically in the social networks, such as Google+, Linkedin, ResearchGate or

Other activities

8. Keep peer-reviewing papers for indexed journals, and collaborating as Board Member of research Institutions and journals.

9. Be attentive to new opportunities to start a business and transfer knowledge to society, based on your specialized scientific background.

10. Help other colleagues and students; be kind to people.


I wish you a happy holiday season and a rewarding 2014 for you and your families.

Selecting the right journal for my recent academic article

Selecting the right journal for my recent academic articleI’m finishing an article for its publication, now I’m writing the last touches before submitting it to publish, so it already has all the ingredients required to be acceptable: introduction, thesis and problem statement, topic relevance, literature review, data analysis, findings, implications and conclusions; that is the hard part.

Now we have to select the right academic journal (the soft part) for our article. Since the research and methodology have good bases, and the results are interesting, we plan to send it first to a journal indexed in JCRJournal Citations Reports (Web or Knowledge), quartiles Q1 or Q2.

  • We’ve identified, during the literature review, the scientific journals that publish research on our field of knowledge; we obtained about 8/10 journals.
  • Then I reviewed the database Journal Citations Reports (JCR) to see their impact and quartile. There were about 4 or 5 high quartile journals in the selection.
    • Now I need to check in Gaudeamus, the network for publishing in academic journals, if there is a journal of our preference, and I’ll contact the editor to introduce him my paper to see if it fits there. I’ve already done it successfully a couple of times, before or after the previous point of identifying indexed journals.
    • If the journal is listed in Gaudeamus, it means that the editor is open and available to contact authors, and then it’s much easier than sending the papers directly to a cold e-mail using other databases or directories.

After that, we’ll investigate the few 3/4 remaining journals for adapting the paper to their style and preferences, getting to know the underside of them, as their editorial board, their owners or quality criteria. The most important thing is to find the journal that is looking for the kind of research and manuscript that we have written; this way we’d avoid sending our article to several journals, wasting our time and morale.

We’ll submit it first to 2 or 3 JCR Q1/Q2 journals, and see what kind of feedback we’re getting; if we have no success with them we’ll go for JCR Q3/Q4, Scopus or EBSCO journals. And we shouldn’t take rejections as a failure, you always get information to improve the paper or to better target ‘your’ journal.

What do you think of our approach? Do you do the same when selecting a journal?

Academic SEO for your research papers

Academic SEO for your research papersThe truth is that I hadn’t thought much of linking SEO and papers before, but it’s reasonable: to use the techniques of marketing from bloggers and websites to raise the visibility of our research. There is a document on the subject, from Wiley, Search Engine Optimization: For Authors, which is quite original, though in truth it doesn’t add much to what authors do naturally with their papers, but it gives you a very interesting twist on how to write (or varnish) your scientific articles.

Selling ​​your articles to obtain citations is not well seen in academia, but instead working on SEO it isn’t, that comes to be the same thing, so don’t worry, without realizing it you do SEO for your publications.

  • Academic Search Engine Optimization (SEO) is the process of transforming your research paper into one which is easily indexed and categorized by the search engines, and thereby more advantageously positioned to increase visibility and citations.

That an author alone could position his/her articles on Google is practically impossible, though you can do many things, as Wiley say in the above mentioned article, such as:

  1. Take care of the title, abstract and keywords thinking of SEO
  2. Write consistently and use headings
  3. Cite your own articles and those of the co-authors
  4. Promote your papers in the social and academic networks

I mean, those are the logical tips, and even the classical ones to round and disseminate a paper in the web 3.0 environment, but you can now comment about them without complexes: everything seemed so far as self-promotion, now with SEO language everything is politically correct, and even look foolish if you don’t do it.

But don’t forget that the main tool of SEO is the very journal where you publish, or the publishing platform, that is well positioned as Wiley’s in this case; this by itself can generate more than 90% of a paper positioning on the searches. What doesn’t change anything to what is being done so far, that the platform for disseminating research is the important thing; so that simultaneously leaves a glimmer of hope for other innovative platforms such as repositories; there is the successful SSRN.

So take it easy, because everything in academic research always leads to the same thing: the base is good research, plan well the impact, and publish in the right journal for your paper. Almost nothing! And in the meanwhile don’t forget the SEO thing, for having done all you should do to increase your prestige and personal brand.

Poll: Is it really worth academically attending conferences?

Poll: Is it really worth academically attending to conferences?I know it’s a strong start, if it’s really worth academically attending conferences, but I really wonder about it. This is another one of the themes that surprisingly emerged when I started my career as a university professor: Submit dissertation / papers to international conferences is required to complete your research resume; and now I realize that in the future it will be necessary for obtaining further citations. Take that!

The process generally agreed to disseminate the result of a research paper is as follows:

  1. First, doing the research.
  2. After that, preparing a draft of the manuscript.
  3. Reviewing it with your peers and/or department.
  4. And then, sending it to a conference.
  5. To finally publishing a paper in a journal indexed on a first level database, as Web of Knowledge (Thomson Reuters), Scopus (Elsevier) or EBSCOhost.

This process makes sense and serves a clear purpose of testing the research paper, although the process may well be extended to more than 2/3 years since having the research finished. And it looks like as if designed to measure to insecure people who do not trust themselves or their work, and who needs to be given the nod everywhere possible before disseminating their results.

Also I haven’t very clear that all conferences are equal in terms of relevance, or at least there is no quality assurance or databases attesting them, as with journals. So it would be the same attending one or the other whenever international, organized by a reliable university or institution, with scientific committee and peer-review process.

Finally, before moving on to the poll, I also want to mention that you must be careful with the publication of proceedings; as Editor-in-Chief I’ve seen a publisher reject an article because it appeared on the website of an old conference, even though the rules of the journal allowed it.

Well, today I’m very interested in your opinion about the conferences you attend. This world is also changing, and each time I don’t feel like travelling and convincing people who don’t even read my work.

* It can be chosen several answers.
**Comments are highly encouraged.

Book review: ‘The Literature Review: Six Steps to Success’

For some time I wanted to read a book to improve my skills to write good literature reviews, although I haven’t had many problems with peer-reviewers on this issue in particular, especially when I do a good job documenting my thesis research.

There are some specialized books in the field of literature review, but I found this in particular, ‘The Literature Review: Six Steps to Success (Machi & McEvoy, 2012) that looked nice and was not an expensive e-Book , which makes things easier since I’m trying to getting rid of the paper lately.

Book review: ‘The Literature Review: Six Steps to Success’As always, I’ll use this manual to perform the literature review of my next co-authored article, on international business models in the insurance industry, that is already well advanced, and we intend to submit to a Q1/Q2 JCR (Thomson Reuters) journal.

By having my academic paper already underway, the topic chosen and the research literature documented, I could jump three quarters of the content, the one on research design, choosing the topic of interest and its justification, and searching the existing literature. But of course I will use the methodology in the future for the research that I have in the pipeline, you can always improve your skills on this.

As for the review itself, I find very useful the structure provided for the review writing, indeed basic, simple and reasonable, which helps you have a schema that could help you to complete your ideas, thesis, analyzed documentation and its evaluation; that is, you are no longer faced with a blank paper when starting the literature review, but with a guide that facilitates this important part of your manuscript.

Since my goal is not to be a champion of the literature review, I’ll use this guide as a reference, because the main thing is to have our scientific paper understood, accepted, and published in journals, for which:

  • You have to take care of all the ingredients expected for a scientific journal, as a good review of the literature.
  • It should match the quality of the rest of the article.

In conclusion, the book is okay, a bit theoretical, but what do you expect? At least have a practical approach in 6 steps, but the first 3 and the last 2 are a kind of filler text, but I think undoubtedly that it contributes to help you not to forget these basic steps of the literature review and the composition of the thesis research and its documentation.

If you don’t have a peer beside to help you to improve your skills as a reviewer of the literature, the best idea is to read a manual like this, don’t you think? You can find it in our Bookstore as a Basic Book.

The future of scientific research dissemination: Liberalism back again

The future of scientific research dissemination: Liberalism back againLast week was the presentation of my book ‘Publish in Journals 3.0’ and attended as speakers one of the foremost authorities in Spain on accreditation, the President of ACAP; the Director of the Corporate Finance Department at Universidad Complutense de Madrid, and the Library director of the Faculty of Business and Economics; who brought their different views on the future of scientific research dissemination.

In the later discussion, there were addressed two issues of particular relevance, which I found interesting to comment here for its reflection.

1. We were wondering if it makes sense for a centralized agency to evaluate professors, and somehow tell the universities which of them could recruit.

  • It would be something similar to university admissions, there is now a centralized evaluation to be replaced in the near future by the specific of each college, American style.
  • Accreditation agencies would focus then to certify program studies and not to professors, seen as a private subject, of its quality and vision of teaching.
  • Many professors present at the event, as me, were slightly perplexed since we are working very hard on our accreditations, and because this new scenario would put it much harder for their foreseeable lack of transparency and equality of criteria.
  • But this change in evaluations doesn’t mean that we shouldn’t take care of our academic curriculum, on the contrary, the requirements will not be lower.

2. The other interesting point is that probably the future of quality of research dissemination is not in the Platform (journals, repositories or even peer-reviewed books and conferences), but in the number of citations.

  • Although the results of the last poll I conducted on this topic reflected the opposite, which was the opinion of researchers about their current situation; in the future more emphasis will be given to citations obtained than to the relevance of the journals in which research is published, both closely interrelated.
  • Moreover, publish papers in journals is not the only thing that measures the impact or quality of research, but there are other important activities, such as patents and transfer of knowledge to society through the creation of start-ups.

That is, the conclusion I draw is that the important thing is to do research, publishing is its result, not the goal, or the system become perverted. Either way, we professors expect troubled times (you know: life is change, change is life), but not necessarily for the better academically and for the future of society. It is the vision of radical liberalism that now prevails, I guess.

Women academics on fire, the sciences on ice

women academics on fire, the sciences on ice

I am passionate about the issue of women and academia; well, generally in everything that has to do with higher education and publications. Here I found several different issues, on two different levels.

The first level has to do with women’s access to higher education, which I won’t go this time. The other level is more sophisticated, if I can use the expression, and includes two issues in particular:

  1. The first is why women don’t have access to full professor positions, which I wrote about obliquely in another post about self-citations; being the reason, in short, their publications in journals.
  2. And the other is why there are fewer women holding professorships in STEM areas (science, technology, engineering and mathematics), which is what I will discuss or reflect here (women academics on fire, the sciences on ice).

The other day I received a McKinsey article on women; articles that are almost always good and interesting. It was called ‘How to attract US women to the sciences’, and was saying that “compared with their counterparts elsewhere, American women shun STEM fields of knowledge”.

The reasoning i not simple: it is not that science appeals less to women, or that they make it worse than men, which is almost the opposite, at least in high school (Mckinsey, 2013); but that they are less interested in choosing these types of grades at college. In other words, in general, women are not attracted to STEM sciences as a career option, the place where they will spend the rest of their lives….

  • And going further, it is not that women are not interested at all, it is that the alternatives are better, at least in developed countries, such as business, nursing or law (academic) careers; which now have better or equal prestige and opportunities than that of the STEM areas.
  • Additionally, it appears that academic careers in STEM areas are less rewarding for women, at least in terms of publications, since female scientists often get less credit than a comparatively male researcher, even if their work is similar.

If this is really so, that STEM science careers in academia is not so attractive to women, what can be done? Should we do something? Even if women themselves are against it? It may also be that women are not fascinated by the idea of ​​being in an academic world in which their work is less valued, even by themselves, and this indeed can be changed.

Dept. Head at CalUMS: ‘We encourage our professors to publish in good journals’

Dept. Head at CALUMS - we encourage our professors to publish in good journalsMiguel A. Bustillos has over 25 years of combined business and healthcare experience. His current position is department head for all undergraduate studies programs at California University of Management & Sciences (CalUMS). Miguel is a board member of the National Capital Healthcare Executives, board member of the membership committee at the Maryland Hispanic Chamber of Commerce, member of The American Physiological Society, member of the American Association for Respiratory Care, member of the American College of Healthcare Executives, member of the Society of Health Policy, and member of the Florida and Maryland Association for Respiratory Care. He is also board certified by the National Board of Respiratory Care and the Board of Physicians of the State of Maryland. He holds advance degrees in business and cardiopulmonary sciences and have published numerous articles in both business and health issues. Miguel is also an editorial review member for the Independent Journal of Management & Production. His research interest lies in corporate culture.

GAUDEAMUS. How do you select your research projects for your department?

MIGUEL A. BUSTILLOS. We allow our professors to do independent research on topics of their choosing. This keeps them motivated. We do require them to publish at least once a year.

G. Being Department Chair it should not be easy to coordinate and organize research, is there any aspect worth mentioning that could help us researchers regarding health care projects?

MAB. Healthcare projects are very complex and scientific in nature. I am referring to medicine. I would encourage the use of technology to keep adequate metrics of large numbers that are necessary to come to conclusion. Also, they take long periods of time due to the disparities of the samples.

G. If you had to prioritize, what do you put in the first place: teaching or researching?

MAB. I would say that I enjoy research because of the discoveries that are made through its use; however, my heart lies in the classroom. Therefore, I have to admit, I enjoy teaching more.

G. What is the research activity you like most?

MAB. The research activity I like the most would be testing for fallacies. Did I omit anything based on bias? This is when good testing is of most importance.

G. Internet and open access is changing the scholarly publishing industry, is it also changing research activity?

MAB. It is. It allows us to have access to information that was not available to us years ago for various reasons. I often warn researchers about the sources they use when they do their research, because we tend to believe the data of others without verifying the source. This is especially true when the source is a well established researcher in that particular field. I do not trust anyone’s data. I like to develop my own judgments. I use their data only as a guide.

G. What drives academics in your field of knowledge to publish in journals?

MAB. I believe in some cases it is the old adage of publish or die. However, I like to think it’s more of the need to write something of substance that may be life changing. This seems to be what I get from most of my colleagues. But, we can never forget about tenure. It seems to be a great motivator in the academic world.

G. How do you organize in your department to choose the journals where to publish? Or if you prefer, what are you looking for in a journal?

MAB. We know that all of our professors will not be able to publish in top tier journals. We understand this; therefore, we give them some credit for any published work. However, we have set up incentives for our professors to encourage them to publish in good journals. We do not like or encourage any professor to publish in journals that require payment from a professor to publish. We frown upon that.

G. Finally, what advice would you give to novel researchers (for example, about collaboration, time dedicated to research, make an impact, etc.).

MAB. I believe that every researcher should do research on whatever topic they most enjoy and drives their passion. I find that professors that are forced to conduct research on topics they dislike tend not to produce a good final product. This includes doing research due to grants. Yes, grants are necessary, but they should only be pursued by those that are genuinely interested in that topic.

Gaudeamus: 1.000 profs and editors building a better academic world

Let me use the poem Desiderata (Max Ehrmann, 1920) with other words: The world is full of trickery. But let this not blind us to what virtue there is; many profs strive for high ideals, and everywhere academic life is full of heroism.

Being a prof is great, doing what we know to do and what we love: researching, writing, teaching and spreading our knowledge to others. But we may sometimes also feel like pirates of the Caribbean, snake oil salesmen, proletarians, revolutionaries, parents and slaves. It is romantic, isn`t it?

Gaudeamus – the academic network for publishing in journals was born with this spirit, dedicated to build a better academic world helping scholars to get their research published in journals and enabling editors to find content.

This week we will reach 1.000 users: Journals and professors, researchers and editors, democratizing through Internet our common publishing knowledge.

Every day, many academics successfully find love with journal editors on Gaudeamus, so why not get started now?


Women, Academia and Science: some facts and ideas

In general, I have interest about the issue of gender in today’s society, but I had not related it to the world of education and academia, so I’ve started to document myself. To begin with I found a couple of interesting ideas, both interrelated.

women and academia

The first one is the Matilda Effect, which says the women scientists often get less credit than a comparatively male researcher, even if their work is similar.

And the second idea is what it is suggested by some very interesting statistics about women and academia, referred to STEM fields of knowledge (Science, Technology, Engineering and Mathematics):

  • Female students’ global share in higher education is 41% in natural sciences and 21% in engineering (UNESCO, 2010).
  • Women’s share of doctoral degrees in engineering and science:
    • Republic of Korea         16% – 44%
    • European Union           33% (overall)
    • USA                                  21% – 31%
    • Japan                              12% – 27%
  • 27% of researchers in STEM sciences are women (OCDE, 2008):
    • Argentina, 51%, has the highest proportion in the world of women researchers. Argentina is in fashion: A Pope, a Queen, a Soccer Star and Gender Friendly in Academia!
    • USA, 41%. 30% professors.
    • Europe, 34%
    • Brazil, 25%
    • Japan, 14%
  • Researcher, publications and patents women ratios (Naldi et al, 2005):
    • Spain:                36%, 27% y 11%
    • Italy:                   33%, 26% y 6%
    • France:              31%, 25% y 9%
    • Sweden:            31%, 18% y 5%
    • UK:                     28%, 16% y 6%
    • Germany:          24%, 14% y 4%

And this is in Higher Education, where most of it is funded by governments, which are supposed to take care of these gender questions…

Many solutions are proposed medium term, as making STEM education friendly to women or changing policies to increase women’s share in research (Schiebinger, 2010), but I wonder if web 3.0. tools for academics may be part of the solutions, helping to balance women’s familiar and academic life.

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