The lost war on journal’s papers and open access

the lost war on journal's papers and open accessElsevier, the publishing house, is requesting scientific social-networking sites, and directly to authors, to remove the papers posted online without their permission (The Economist, 2014).

  • When an article is published, some in principle logical copyright is transferred to the academic journals, as they have some editorial costs, and also often provide a powerful and quality platform (the electronic journal webpage), well positioned for SEO in search engines like Google. In other words, they usually provide an interesting service for the international scientific community, but of course at a cost.

The need for access to scientific literature or knowledge in an open and easy way is behind this problem, of course, as the good feeling to challenge the growing power of the powerful publishing corporations; but I feel that the unstoppable force that moves desperately researchers and authors to disclose their papers is the growing obsession with citations and the metrics associated:

  1. On the one hand, universities and accrediting agencies require professors to publish in journals indexed in specific databases, as ISI Web of Knowledge / Web of Science (Thomson Reuters), Scopus (Elsevier) or EBSCO.
  2. But there is an increasing pressure on citations from our articles as a measuring metric of the impact and quality of our research. This leads us to disclose our papers to be found in the Internet, either through working papers in repositories, or hanging the articles or abstracts directly in social and academic networks.

However, this ‘lost’ war (for publishing houses) on journal’s papers and open access shows a certain lack of knowledge by scientists of how SEO and search engines work, since a paper or article is much more easily found for example in Google if it is published in a platform / journal of these corporations than if it’s posted in a repository or in the social networks.

Then, of course, there are other related or derived connotations, such as academic networking: if a researcher or peer asks us a copy of our last article, do we refuse it when is probably a potential and valuable citation?

Finally, the solution to publish an earlier version of the article in open access, not the article itself, sounds a little sloppy. Anyway, I can’t think of disclosing an article that has been published and has publisher’s copyright, because I value my relationship with the editors of journals, it would be like betraying them, don’t you think?

Best practices for university professors in 2014

Best practices for university professors in 2014The year is ending, so it’s a good time to revisit our development roadmap as professors and researchers, and not lose the rhythm and blur our ultimate goal. Now you know that my philosophy is a balance in academic activities and a continuous effort.

As best practices for university professors in 2014 I suggest the following ones, which are those that I currently have in mind for my development, but they are open of course to other practices to be completed, depending on your academic stage.


1. Keep preparing your classes thoroughly. Analyze the feedback / evaluation from students.

2. Improve your presentation and class management skills. Use further the case method and the involvement of students at class and during the course.

3. Develop new content for seminars and courses to keep building your personal brand and keep learning.

4. Search and be open to new job opportunities. It’ll also help you to focus in the key skills required by universities.


5. Collaborate in research projects with others, if possible from different universities and countries.

6. Take care of your research project pipeline. Have projects in different stages: new ideas; research in process; and articles pending to be reviewed and submitted to journals.

– In 2014, publish 1 paper in a journal indexed in JCR (Thomson Reuters); 1 indexed in EBSCO/Scopus or the like; and 1 indexed in a regional or specialized field database.

– Go identifying journals that best fits your articles. Try Gaudeamus – The academic network for publishing in journals.

7. Disseminate your published papers periodically in the social networks, such as Google+, Linkedin, ResearchGate or

Other activities

8. Keep peer-reviewing papers for indexed journals, and collaborating as Board Member of research Institutions and journals.

9. Be attentive to new opportunities to start a business and transfer knowledge to society, based on your specialized scientific background.

10. Help other colleagues and students; be kind to people.


I wish you a happy holiday season and a rewarding 2014 for you and your families.

Selecting the right journal for my recent academic article

Selecting the right journal for my recent academic articleI’m finishing an article for its publication, now I’m writing the last touches before submitting it to publish, so it already has all the ingredients required to be acceptable: introduction, thesis and problem statement, topic relevance, literature review, data analysis, findings, implications and conclusions; that is the hard part.

Now we have to select the right academic journal (the soft part) for our article. Since the research and methodology have good bases, and the results are interesting, we plan to send it first to a journal indexed in JCRJournal Citations Reports (Web or Knowledge), quartiles Q1 or Q2.

  • We’ve identified, during the literature review, the scientific journals that publish research on our field of knowledge; we obtained about 8/10 journals.
  • Then I reviewed the database Journal Citations Reports (JCR) to see their impact and quartile. There were about 4 or 5 high quartile journals in the selection.
    • Now I need to check in Gaudeamus, the network for publishing in academic journals, if there is a journal of our preference, and I’ll contact the editor to introduce him my paper to see if it fits there. I’ve already done it successfully a couple of times, before or after the previous point of identifying indexed journals.
    • If the journal is listed in Gaudeamus, it means that the editor is open and available to contact authors, and then it’s much easier than sending the papers directly to a cold e-mail using other databases or directories.

After that, we’ll investigate the few 3/4 remaining journals for adapting the paper to their style and preferences, getting to know the underside of them, as their editorial board, their owners or quality criteria. The most important thing is to find the journal that is looking for the kind of research and manuscript that we have written; this way we’d avoid sending our article to several journals, wasting our time and morale.

We’ll submit it first to 2 or 3 JCR Q1/Q2 journals, and see what kind of feedback we’re getting; if we have no success with them we’ll go for JCR Q3/Q4, Scopus or EBSCO journals. And we shouldn’t take rejections as a failure, you always get information to improve the paper or to better target ‘your’ journal.

What do you think of our approach? Do you do the same when selecting a journal?

Academic SEO for your research papers

Academic SEO for your research papersThe truth is that I hadn’t thought much of linking SEO and papers before, but it’s reasonable: to use the techniques of marketing from bloggers and websites to raise the visibility of our research. There is a document on the subject, from Wiley, Search Engine Optimization: For Authors, which is quite original, though in truth it doesn’t add much to what authors do naturally with their papers, but it gives you a very interesting twist on how to write (or varnish) your scientific articles.

Selling ​​your articles to obtain citations is not well seen in academia, but instead working on SEO it isn’t, that comes to be the same thing, so don’t worry, without realizing it you do SEO for your publications.

  • Academic Search Engine Optimization (SEO) is the process of transforming your research paper into one which is easily indexed and categorized by the search engines, and thereby more advantageously positioned to increase visibility and citations.

That an author alone could position his/her articles on Google is practically impossible, though you can do many things, as Wiley say in the above mentioned article, such as:

  1. Take care of the title, abstract and keywords thinking of SEO
  2. Write consistently and use headings
  3. Cite your own articles and those of the co-authors
  4. Promote your papers in the social and academic networks

I mean, those are the logical tips, and even the classical ones to round and disseminate a paper in the web 3.0 environment, but you can now comment about them without complexes: everything seemed so far as self-promotion, now with SEO language everything is politically correct, and even look foolish if you don’t do it.

But don’t forget that the main tool of SEO is the very journal where you publish, or the publishing platform, that is well positioned as Wiley’s in this case; this by itself can generate more than 90% of a paper positioning on the searches. What doesn’t change anything to what is being done so far, that the platform for disseminating research is the important thing; so that simultaneously leaves a glimmer of hope for other innovative platforms such as repositories; there is the successful SSRN.

So take it easy, because everything in academic research always leads to the same thing: the base is good research, plan well the impact, and publish in the right journal for your paper. Almost nothing! And in the meanwhile don’t forget the SEO thing, for having done all you should do to increase your prestige and personal brand.

Book review: ‘The Literature Review: Six Steps to Success’

For some time I wanted to read a book to improve my skills to write good literature reviews, although I haven’t had many problems with peer-reviewers on this issue in particular, especially when I do a good job documenting my thesis research.

There are some specialized books in the field of literature review, but I found this in particular, ‘The Literature Review: Six Steps to Success (Machi & McEvoy, 2012) that looked nice and was not an expensive e-Book , which makes things easier since I’m trying to getting rid of the paper lately.

Book review: ‘The Literature Review: Six Steps to Success’As always, I’ll use this manual to perform the literature review of my next co-authored article, on international business models in the insurance industry, that is already well advanced, and we intend to submit to a Q1/Q2 JCR (Thomson Reuters) journal.

By having my academic paper already underway, the topic chosen and the research literature documented, I could jump three quarters of the content, the one on research design, choosing the topic of interest and its justification, and searching the existing literature. But of course I will use the methodology in the future for the research that I have in the pipeline, you can always improve your skills on this.

As for the review itself, I find very useful the structure provided for the review writing, indeed basic, simple and reasonable, which helps you have a schema that could help you to complete your ideas, thesis, analyzed documentation and its evaluation; that is, you are no longer faced with a blank paper when starting the literature review, but with a guide that facilitates this important part of your manuscript.

Since my goal is not to be a champion of the literature review, I’ll use this guide as a reference, because the main thing is to have our scientific paper understood, accepted, and published in journals, for which:

  • You have to take care of all the ingredients expected for a scientific journal, as a good review of the literature.
  • It should match the quality of the rest of the article.

In conclusion, the book is okay, a bit theoretical, but what do you expect? At least have a practical approach in 6 steps, but the first 3 and the last 2 are a kind of filler text, but I think undoubtedly that it contributes to help you not to forget these basic steps of the literature review and the composition of the thesis research and its documentation.

If you don’t have a peer beside to help you to improve your skills as a reviewer of the literature, the best idea is to read a manual like this, don’t you think? You can find it in our Bookstore as a Basic Book.

The future of scientific research dissemination: Liberalism back again

The future of scientific research dissemination: Liberalism back againLast week was the presentation of my book ‘Publish in Journals 3.0’ and attended as speakers one of the foremost authorities in Spain on accreditation, the President of ACAP; the Director of the Corporate Finance Department at Universidad Complutense de Madrid, and the Library director of the Faculty of Business and Economics; who brought their different views on the future of scientific research dissemination.

In the later discussion, there were addressed two issues of particular relevance, which I found interesting to comment here for its reflection.

1. We were wondering if it makes sense for a centralized agency to evaluate professors, and somehow tell the universities which of them could recruit.

  • It would be something similar to university admissions, there is now a centralized evaluation to be replaced in the near future by the specific of each college, American style.
  • Accreditation agencies would focus then to certify program studies and not to professors, seen as a private subject, of its quality and vision of teaching.
  • Many professors present at the event, as me, were slightly perplexed since we are working very hard on our accreditations, and because this new scenario would put it much harder for their foreseeable lack of transparency and equality of criteria.
  • But this change in evaluations doesn’t mean that we shouldn’t take care of our academic curriculum, on the contrary, the requirements will not be lower.

2. The other interesting point is that probably the future of quality of research dissemination is not in the Platform (journals, repositories or even peer-reviewed books and conferences), but in the number of citations.

  • Although the results of the last poll I conducted on this topic reflected the opposite, which was the opinion of researchers about their current situation; in the future more emphasis will be given to citations obtained than to the relevance of the journals in which research is published, both closely interrelated.
  • Moreover, publish papers in journals is not the only thing that measures the impact or quality of research, but there are other important activities, such as patents and transfer of knowledge to society through the creation of start-ups.

That is, the conclusion I draw is that the important thing is to do research, publishing is its result, not the goal, or the system become perverted. Either way, we professors expect troubled times (you know: life is change, change is life), but not necessarily for the better academically and for the future of society. It is the vision of radical liberalism that now prevails, I guess.

Book review: ‘How to get research published in journals’

This is my review of the book, ‘How to get research published in journals‘ (A. Day, 2007), the first of which I will perform in the future on the subject of writing and publishing scientific papers, and it will serve me to open a new series in the blog about short reviews of books.

Book Review: 'How to get research published in journals'I used this book following its instructions for a research paper I wanted to place in a journal indexed in JCR (Thomson Reuters), and the result was a complete success, though it was accepted in the second journal to which I sent it. Furthermore, it also gave me the idea to found the social network GAUDEAMUS and this blog, so I have much affection and appreciation to this book, and in order to thank it somehow, apart from this blog post, we’re featuring it at the Bookstore as a Basic Book.

  1. The book is intended as a handbook of how to publish, and covers three main areas: Why publish; meeting the cast of the publishing process; and how to write the paper from the draft research. The first part was not helpful, because I’m very motivated to write and publish; I understand it necessary for my academic career. What it gave me is its insistence on the contribution of what we do, and to make it clear in the paper.
  2. It is noted from the outset that the author is experienced and knows the process of publishing and the journals’ world, but what I value most is the introduction of an important aspect, the reader: We don’t just have to write for the editors and peer-reviewers, of course, since at the end of the day journals live on its customers, and you have to understand what they need.
  3. Instead, it is a bit weaker and confusing about writing the paper. It only gives the basic strokes on the abstract and points of style, so it is necessary to complete this book with other specific on writing, the literature review or research craft.

In conclusion, I recommend it as a basic book, which has an Anglo-Saxon approach, therefore useful to publish in English or American journals, although it doesn’t serve me for that, paradoxically, because it was rejected in an American JCR, though then accepted in an European one. It also lacks a holistic approach with a model that would serve for organizing the process to publish your research, so it was also a source of inspiration to write my eBook ‘Publish in Journals 3.0‘. Thank you Abbey!

Open Access Journals: The model that would be king. Poll results

Open Access Journals - The model that would be king - Poll results2The topic of Open Access (OA) has already been widely discussed in academia and currently it is a common reality in the publishing world, but there are still some doubts and suspicions on the part of scientists, as we shall see.

Are you submitting your articles to open access journals? was the question of the poll, and at first glance its results are clearly optimistic: we love this OA model.

  1. 62% of the respondents would submit their articles to OA journals.
  2. 35% would send it, but after good analysis of the OA journal: indexation, impact factor and fees to authors, which make sense anyway.
  3. 23% of professors wouldn’t, which is a pretty high percentage of them.
  4. 15% of them don’t mind about OA, they just mind about journal indexation, so I suppose they care little about their citations.
Open Access Journals: The model that would be king. Poll results

* The poll was posted in August 2013 in many academic discussion groups. Around 700 answers were collected.

But we have to keep in mind the bias of the sample, because it corresponds to professors and researchers who routinely use technology and internet. That is, within the cream of the crop, 38% (23% +15% above) still remains some skepticism about sending their papers to OA journals.

On the other hand, another reading of the results is that OA journals are acceptable for scientists, but only if they meet certain minimum traditional academic etiquette (and of common sense): quality, indexed, peer-review and reputation of their board.

My impression is that although OA has been with us for decades, that publishers are making good use of it and that authors need it because it represents a clear advantage, it has yet to completely establish itself as a model. But, who wants to miss this train of OA journals?

New eBook: ‘Publish in Journals 3.0’

With this new eBook ‘Publish in Journals 3.0: From Manuscript to Citations‘, my idea was to develop a useful model to help professors to publish in journals, since we live in a very demanding academic world, in an Internet web 3.0 environment, with information overload and many changes ahead.

New eBook: Publish in Journals 3.0This eBook is focused on how you can organize to effectively publish in journals, so it doesn’t replace the other books written on certain parts of the process, as writing an article. What I’ve tried to provide is a comprehensive but simple model, based on a spider web:

  1. The spider is the professor, who has to build his/her network and publications.
  2. The silk is the raw material of the papers; that is, the research.
  3. The elements of nature are Internet, Open Access, and Web tools 3.0; but also journals, editors, publishers, peer-reviewers, and many more.
  4. The prey of the web would be the citations from other academics.

The eBook, in principle, is directed to all fields of knowledge, so it’s a bit general, but I intend to continue writing more books on this intriguing subject. This is just the beginning.

Regarding the format, it’s only available as an electronic book because I bet on the Internet, the paperless world and on making it accessible to all professors and scientists, wherever they are. The initial selling price is less than $10, though Amazon then manages it as appropriate.

During the eBook promotion in this month of September, we are preparing a giveaway with the chance to win a few copies for free download, which we will communicate conveniently through this blog, GAUDEAMUS, and the social networks.

I’m also very interested to hear your opinion and suggestions about the eBook.

Many thanks and I hope you find it worth reading.

POLL: The current use of open access journals

POLL: the current use of open access journalsOpen access (OA) journals has been one of the main drivers of change in the academic publishing world in the last decades, and OA will still shape the future of assessment of research quality and scientific dissemination thanks to the Internet and Web 3.0 technology.

Behind this situation is the urgent demand of professors and researchers who need to publish in indexed journals (quality of research) but also expect their work to be accessible to a wider audience (citations), pressed by faculties and promotion.

And what are you doing with your papers? Are you using OA journals? What about fake or predatory journals/businesses? There are still some questions to be clarified. Please share with us your use as author of OA journals participating in the survey.

* OA: Open access

** It can be chosen 1 or 2 answers.

***Comments are highly encouraged.

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